Attention: South Bay homeowners with expired listings!
Your home's listing should not have expired! With still a very low inventory of homes for sale, and more buyers than sellers, the problem was one or more of the following:
- Your home was not in move-in condition. Correct the issue: Get your home in immaculate condition, eliminate some of the clutter).
- Your list price was inaccurate. Correct the issue: Study and analyze the comps carefully, then set the price a few thousand dollars higher than the comps to allow for negotiating, or better yet, begin with a lower-than-market value list price and generate multiple offers. This is the best way, considering current market conditions.
- Your listing wasn't promoted sufficiently. This is the most common problem. Correct the issue: Hire a Realtor with a strong and effective marketing program. I will go over the details with you. It takes a lot more than simply putting a For Sale sign in the front yard and entering the listing on the MLS. A successful marketing program is designed to attract the most buyers. This is necessary because we don't know where the future buyer will come from, so many sources must be reached, like from other agents, the MLS, many real estate websites and portals, and open houses. Open houses attract many buyers if done right. Here is how I conduct open houses: 1) The day before the open house I distribute 300 invitation. 2). The day before the open house I advertise the date and time on several websites. 3) The morning of the open house day I strategically place 22 open house directional signs. The reason for so many is because most potential buyers drive around the neighborhoods where they want to live. Open houses have been good for me. I have sold many homes by holding open houses.
Following is a very important note if you want to get your home sold fast and at the highest price the market will bear. This is based on my expertise and experience. Basically, this involves making it easy for buyers to buy. Let me explain it this way: Suppose your home listed at $800,000, for example, and you wanted to sell at least for $790,000. However, buyers were not making any offers, for one reason or another. One common reason is that many buyers are strapped for cash, even if their fico scores are high. So what should sellers do to take advantage of this situation? Offer to pay for a few relatively inexpensive items that will help buyers with a limited amount of cash. Have your Realtor enter in the Agent Remarks section of the MLS property profile sheet: "Seller shall pay for buyer's non-recurring closing costs up to $4,000. Seller shall pay for buyer's property inspection (I will reimburse seller). Seller shall pay for buyer's appraisal fee." So all this will cost the seller $4500, and it will mean a lot to a cash-strapped buyer, who will likely pay more for the seller's home. In addition, a low multiple-generating list price will bring a higher selling price to the seller. So the seller will really not only not pay a dime more, but will end up with a higher selling price.
Can I get your home sold at the highest price possible, and quickly? Absolutely! Please contact me and I will go over my program.
CA DRE #01729313
3 Leaf Realty, Inc.
Note #1 -- I am equally proficient in representing buyers. I know how to find the best deals, make the best deals, and save buyers time and money. I also know how to be sure there are no mistakes made in the selection of a home. I look out for my buyer clients' best interest 100%
Note #2 -- If you are currently represented by another broker please disregard this letter.
SECOND LETTER FOR OWNERS OF EXPIRED LISTINGS: Today is one of the best times to sell in a long time. You will have very little competition because inventory is critically low. Multiple offers are common, which drive prices up. Most areas in the South Bay can be considered a strong seller’s market, meaning greater demand than supply (more buyers than sellers, low inventory). At the same time it is a good time for buyers. That may sound like a paradox, since it doesn’t seem logical that it could be a good time for sellers and buyers at the same time, but let me explain why it is also a good time for buyers. Property values are increasing and interest rates are still very low. However, there could be even a better time, and that would be when there are more home choices. But right now inventory is low, so home owners who want or need to sell should take advantage of these market conditions. Now that Super Bowl Sunday has passed buyers are becoming motivated to find a home near the ocean before Summer arrives. PLEASE BE SURE TO CLICK ON MY "ABOUT" TAB WHICH LISTS 14 REASONS WHY I BRING RESULTS AND WHY I AM A GOOD REALTOR CHOICE TO GET YOUR HOME SOLD (not just listed). Also, the "Surest way...." tab shows five ways to get your home sold fast and at the highest price. Click on the the "More" tab for important notes regarding the sale of your home.
How can I help?
First, it is extremely important to price your home carefully and accurately. So my task will be to do the comps (comparable sales, active listings, pending sales), then provide the true market value of your property. Of course, Realtors cannot establish list prices, but can only make suggestions and provide information for you to establish your list price. This restriction and policy is clearly stated in bold type in the Purchase Agreement.
Next, If you wish, I will email to you local real estate information, like property values, recent neighborhood sales, trends, tips on selling and buying, how to get the highest price for your home, and more. For what it may be worth, I know local property values, all neighborhoods, and inventory like the backs of my hands.
Next, if you decide to sell, I will present to you and explain my marketing program, designed to get the highest price the market will bear. My success formula: Strong and effective marketing program = maximum exposure of your home = reaching the most buyers possible = Obtaining the highest price possible, quickly. My talents include negotiating in the seller’s best interest. My experience includes coordinating simultaneous closings (buying and selling a home at the same time, and closing both escrows at the same time), tax deferred 1031 exchanges, and representing buyers as well as sellers, which allows me to know buyers’ tactics and thinking. I will also provide a free website dedicated exclusively to your home.
Next, I am asking you to interview me to be your listing agent. I don’t just list a home, put a For Sale sign in the front yard, enter the listing on the MLS, and wait for other agents to bring offers. I am very proactive -- networking with many other agents, doing a lot of promoting, holding open houses every weekend until the home is in escrow, internet marketing, and much, much more. Regarding my proposed interview, of course you will not be obligated whatsoever. Please contact me to discuss your real estate needs.
For whatever it may be worth, I do not "buy the listing." This is fairly common, but legal, but unethical. How does a Realtor "buy the listing," and what is the harm? Agent A says to the owner, "I am sure I can get your home sold for $975,000." Agents B, C, and D, who were also interviewed to become the listing agent, diligently studied and comps and determined the list price should be around $925,000. So Agent A was chosen. The problem is that two weeks later Agent A comes back to the owner and says, "We need to lower your list ;price." Agent A knew from the beginning that this would happen. In most cases, these types of listings end up selling for less than true market value. Needless to say, the owner loses some money. This is also one reason why there are so many expired listings when there shouldn't be in the current strong sellers market.
CA BRE #01729313
3 Leaf Realty, Inc.
The three beach cities, Torrance, and adjacent South Bay cities.